WhatsApp Business API for small businesses — Meta bills you for messages, we only charge for the software.
Most WhatsApp API providers resell Meta's messages at a markup, which means the price of talking to your own customers is set by a middleman and moves without warning. For a small business that turns a predictable cost into an opaque one, and it usually arrives bundled with a sales call and a lock-in term.
The billing relationship is inverted on purpose: your card sits on your own WhatsApp Business account, Meta charges you directly at its published rate, and we charge only for the software on top. That means zero markup on message spend and a bill you can verify against Meta's own rate card. On top sits the part small teams actually need — a shared inbox, automations, broadcasts and contact records — with no developer setup and one-click cancellation.